The Cottagecore Copywriter's
Walk This Way Content
Guiding your dream client onto the purchase path
Done for you copy that converts your brand admirers into inspired buyers.
You’ve got your socials nailed and your followers are looking good, your email list is longer than your new-book wishlist…. But nobody is buying? Yet other home and country lifestyle brands seem to be selling products and services like a walk in a perfectly peaceful park.
What would transforming those distant admirers into cult followers into dream buyers who refer your product or service mean for your business? (Sounds pretty dreamy to me.)
My Walk This Way packages are exactly what you need to make that desire a reality.
I’m gonna take a guess at how you’re feeling right now…
~ You painstakingly create visuals, but they’re missing the persuasive words to convert your audience to buyers
~ You want to sell your products, but a little more softly than the standard salesman
~ You feel like you sound like every other slow-living brand (bring a touch of the countryside…, amiright?)
~ You feel like perfectionism is stopping marketing yourself, ‘It’s never the right time’. ‘I’ll do it tomorrow.’
~ You get easily distracted by creating pretty reels which is taking over investing in your money-making content
~You sound inconsistent across platforms, your site might be formal next to your meme-filled socials
I hear you, I know… because I’ve been there.
When I started Just Custard Copy I was so focussed on the ‘look’, that the words took a wander in the wrong direction (seems silly for a copywriter, right?). And guess what? I spent way too much time on my socials trying to grow my following – you know checking my phone every two seconds at whether my views had gone up 🙄 – which left me feeling pretty deflated when I realised I wasn’t converting any of my followers into clients. I was STUCK!
Until I switched my ‘selling’ mindset to a ‘mate, I get you, and I’m going to show you how I can help you to make your life so much easier’, mindset.
I went from spending way too much time on content that wasn’t making me money, to sparking conversations with my dream client (like you 😘). Uprooting their pain points and offering a handmade remedy.
They now had a path to follow Just Custard Copy, going from admirers to buyers (who also like my social content 😉).
“You’ve managed to sound just like me! I’d recommend Hols to anyone.”
Charlie, Walk This Way Content Client
Like I said, I know what you’re going through, which is why I created
The Walk This Way Packages
Stop feeling stuck in the mud. Today I’m going to help you guide your dream clients from the overgrown digital garden onto the clear path of purchase; so you can ditch screen time for more serene time.
Plus…
~ Create a cult following of people who adore your product so much, that not only does it become their household fave, but their friend's fave too.
~ Free your headspace to scale your business AND enjoy things outside of work (hello unhurried walks, and spontaneous coffee catch-ups ☕).
~ Make money without feeling like you’re twisting people’s arms and actually enjoy selling your lovingly heart-poured product
And this is how we’re going to do it, together!
First, let’s choose your Walk This Way content package
Website Pages
What’s included?
Who you are questionnaire
Consultation call
Brand tone of voice guide
Homepage
About page
Product or services page
Feedback call
Unlimited written review sessions until you schedule your content (but I tend to get it right the first time 😉)
Product Descriptions
What’s included?
Who you are questionnaire
Consultation call
20 desirable product descriptions
SEO keyword bank
Feedback call
Unlimited written review sessions until you schedule your content (but I tend to get it right the first time 😉)
Have all the info you need?
You can select the package you want, book your consultation call below, and fill in your brand questionnaire. Easy as a Sunday morning stroll.
Love Letters
It helps that she was easy to work with, approachable and conscientious. Will be recommending to others!
-Emily, Founder of a Common Sense
My lovely, I created these retainers for you because I know you didn’t start a business to be kept up at night worrying about forgetting to write next week’s content, pulling your hair out figuring how to keep your audience engaged, and wondering how you could possibly remain consistent without burning out. It’s time to ditch overwhelm and invest in the future of your business.
Sure, you can write your copy yourself, you absolutely can. But the content and strategy included in the Just Right Retainers are going to nurture your audience, streamline your voice, and build your brand bestie advocates so much faster.