Oh, hello!
Hey, I’m Hols and I help new businesses go from brand horror story to epic audience love story
Featuring chapters on storytelling techniques and emotional psychology to build unbreakable connections which convert new audiences into loyal brand advocates.
I have nearly a decade’s experience using storytelling techniques for brands as well as writing fiction, with qualifications in creative writing for publishers. I’m an expert in delivering content infused with storytelling techniques and emotional psychology to get brands to connect with their audiences.
About Me
So, Here’s The Thing, I Never Wanted To Be a Copywriter…
There I said it. The thought of working in marketing made my skin crawl. I wanted to be a scriptwriter, storytelling is what got the old heart racing.
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.”
~ Stephen King, On Writing: A Memoir of the Craft
I’d notice billboards more, emails that made me giggle, those short snippets of loveliness that make you feel something.
Two years out of uni it hit me. Copywriting is in essence storytelling! And that’s… kind of my thing. My mindset did a swift one-eighty, and ten years on…
I can’t get enough of like-minded brands who love bare-foot beach strolls, the unhurried peace of a walk in progress, fans of fiction, bumping into other scruffy mutts with a nose for exploration.
I’m here for the experience-makers, brands who want to create memory-lane inspired moments for their audience. Animal lovers, outdoor explorers, adventurous readers, and cosy home romancers.
I’d love nothing more than to help you write your story and connect with your audience.
Tara, TYS Coaching
“I’ve woken up so relieved and excited knowing I have a brand name and such cool motifs!”
Why Just Custard?
Did your Sundays feature a slap up roast followed by a selection of homemade puddings?
Now, despite the display of beautiful deserts laid before him, my brother would always request ‘just custard’ in his rumbling pubescent tone, and now it’s become that thing we say.
I love stories. I love reminiscing. I wanted something that would make me giggle every time I say it. ‘Hollie Muggleton’ (although I can be quite funny) just didn’t make the cut.
It is, and perhaps always has been, ‘Just Custard’.
‘Just Custard’ marvels at the simple things we enjoy in life. Diving your nose into a new book (sorry Foyles), taking the pooch for a puddle-full stroll, bubble bath pruning seshes.
That’s a snippet of my story. Ready to write yours?
Signs I'm The Copywriter For You
-
You’ve got the business plotted, you know who you are talking, and what to say but you’re struggling to connect.
-
It's busy out there! You feel like you don’t stand out in a sea of stories. Competitors seem to have it all figured out.
-
Everything is going beautifully. So beautifully in fact that you just don’t have the time or the energy for content creation.
If you’re sitting there thinking, ‘yes that’s me’, I think we’re going to be a foot-poppin’ match.
A Discovery Call is the perfect way for us to get to know each other. I'll learn about your brand, you can pick my brains a bit and I’ll submit a proposal on how we can best work together.
All Discover Calls are FREE and no obligation. Let’s keep things simple.