Content writing services and brand voice strategy for small business owners

C’mon into the cottage where I turn ramblings into signature brand stories for personal brands who are lost for words.

While you're distracted by the latest content marketing hack, your brand voice is blending in with your competitors everyone, your website isn't landing enquiries, and the content inconsistency is burning you out…

You’re the best-kept secret in your industry because pesky thoughts are speaking louder than impactful words.

…And you’re trying to, y’know, run your business *sigh*

*So, imagine if your brand writing efforts could get a…

Conversion rate of enquiries to high-paying customers two weeks after updating website content.

73%

Increase in pre-order sales compared to the previous year with a one-page website.

200%

passive sales, after sending a spontaneous but responsive email.

£1k+
*No need to imagine… actual results from my looovely clients this year. And if they can do it... why shouldn't you?

I’m going to help you ditch distraction for direction…

Ex NEXT Home Copy & Features Editor, award-winning head of content, and ghostwriter for some of the UK's household names. A couple of years ago, I ditched the corporate prison and brewed Just Custard Copy. And I’ve been working with the BEST business owners since

The businesses I partner with have usually outgrown their words. They've blossomed into something brilliant, but they’re working from shaky foundations.

So they’re selling themselves short. Well, not on my watch! The craft of noticing the opinions and experiences that make you, well... you, is becoming a lost art. Blending into one hive mind *shudders*.

Those words that will make you stand out? That will get those enquiries while you’re sunning yourself on the beach. They’re hiding within a conversation with this brand voice brewin’ gal.

I believe the best brands listen and allow their thoughts to wander, so they can write content that attracts likeminded people, repels the wrong ones. Call me old fashioned, but I want to hear their POV not a robot's.

You’re here because you know that what you offer is a-maz-ing.

That your words will be the difference between a meh and a mega sales month. And your voice as a brand owner doesn’t need to be controversial to be heard. You started a business to enjoy the simpler things in life. Beach days. Spontaneous, guilt-free coffee catch-ups.

You’re ready for a creative partner. Someone who gets you (yoohoo, that’s me)

BRAND IDENTITY & CONTENT WRITING SERVICES AT JUST CUSTARD COPY

Choose your brew

Ten years of brand writing for the UK’s household names. Two years writing for small business owners. Three brand voice workshops hosted. Brewed into services just for you.

Perfectly Brewed Brand Voice Blend

Brand voice, website copy, and content strategy, brewed together into your signature personal brand blend.

Your signature brand identity

Brew my brand voice 
The Word Larder System

Starting out? Start here

Build your brand voice foundations and messaging threads so you never run out of content writing inspiration again.

Craft my Word Larder

You know you’ve outgrown the words you wrote when your business was starting out. It’s time for your experience to do the talking.

I'm ready, Hols!

Don’t just take my word for it…

  • Eva | Anders Design Studio

    BRAND VOICE + WEBSITE CONTENT

    “In just an hour, you figured out who I am, what my business is like, and how I should show up in the world.”

    Eva came not quite knowing what she needed and left with a voice, a direction, and a website copy that matched her personality and premium portfolio. She’s recently been hired by Google to design packaging for Gemini. Eek! What a brief.

    “I'm slightly panicking on how I'm going to support this amazing copy with visuals.”

  • Rebecca | The Peak Edit

    BRAND VOICE + WEBSITE CONTENT

    “You’ve managed to pull out some absolute gems from my ramblings!”

    Before we saw months of overwhelm, loads of content that never left her Google Drive. She had built something real but couldn't articulate it. The AI prompts weren't helping.

    We worked together and brewed a brand voice she recognised as her own, and the confidence to use it. Now she’s fully booked and thriving.

    “I feel clear on my brand’s direction now, and I know that no one else in my industry has the same theme.”

  • Bryony | Clay & Burn

    BRAND VOICE + WEBSITE CONTENT + PRODUCT DESCRIPTIONS

    “Really understood my brand and vibe. My website feels so much more me.”

    Bryony’s candles and home fragrances are made for a moment of luxury, romancing the tiniest moments we get to ourselves. But she couldn’t get that across without sounding ‘cringe’ (her words lol), so we got in touch with our inner Jane Austen and proceeded to write with haste.

    “I couldn’t wait to read it, so I had a sneak peek. You’ve made me want to buy it all.”

  • Sarah | The Dog & The Ducks Designs

    WEBSITE CONTENT

    “Working with Hols is like having an incredibly knowledgeable friend, who supports you and knows just what you should do.”

    Sarah launched with copy that matched her talent. The words did the work. The numbers followed. She also said she felt "relieved" she hadn't gone live with something mediocre, which tells you everything about what the right words are worth.

    “In October, my website had over £1k of sales in one month. My pre-order sales were double the amount of last year!”

Something on your mind?

If you can’t see the answer that has you in ponderment, drop me a message on Insta or fill in the form.

  • Absolutely!

    If you already have your brand voice and website content nailed, but you’re ready to hand over some content writing to-dos, head over to The Content Cupboard. Take what you need.

  • Brand voice, tone of voice, verbal identity, writing principles (whatever you want to call it, hehe) is made up of your personality, values, messaging, and your way with words, what inspires you, how you connect with the people who want to spend their hard-earned cash with you. It’s how you stand out, the things that makes your different compared to others in your industry.

    If AI content is giving you the ick or you’re looking to others for inspiration, it might be time to give YOUR brand voice a little TLC.

  • It’s easy to think that AI has your back in this whacky world of ours. And having so much on our plate as a business owner, the temptation is real.

    BUT…. content writing only works if you have something impactful to say, and if you’re using AI to take ownership of your thoughts, blending into the background is going to become a real possibility.

    Content writing is so much more than mashing a caption together or popping a quick blog on your website. It’s the practice of connection. A demonstration of critical thinking. That YOU are an expert, a thought leader, and should be listened to.

    So, you can use AI… if you want to blend in.

  • No m’dear, the tea is on me. This is just a quick 15-minute chat where you can fire some questions at me, and we can see whether it’s brand voice, content writing, or your content strategy that’s giving you a wee headache.

    If it’s none of the above, I have some lovely business owner contacts who might be able to help.

  • I will never guarantee financial results, because there are so many variables. However… if your offering is strong and you’re consistent, results do happen.

    Charlie had 22 inquiries for carpentry work after we revamped his website copy, and 16 of them became paying clients.

    Sarah doubled her pre-order sales for her artwork since launching her website, where she could showcase her incredible artwork, and people could sign up for her newsletter for product updates.

    Eva had a brief from Google and is now working on packaging for Gemini.

  • You get three experts for the price of one.

    Each of my packages blends together my brand voice experience, content writing secrets from working with some of the UK’s household names in home and fashion, and head of content strategies so we cover everything from SEO to nurture content to make your words work harder than the ice-cream van lovie on a scorcher of a summer’s day.

I have a question...