Content writing services & brand voice strategy for personal brand owners

You’re one conversation away from a brand voice that’s too distinct to mimic and too experienced to underprice.

Ex Features Editor for NEXT Home

Writing for one of the UK’s biggest household names and their partner brands.

Award-winning Head of Content

SEO, email marketing, creative campaigns, website writing. You name it, my team did it.

The copywriter for copywriters

The expert that experts hire for the best client experience.

Is this where you’re at, right now?

Distracted by the latest content marketing hack, lacking direction so your brand voice is blending in with competitors everyone, website lacking enquiries, and the content inconsistency burning you out…

You’ve become the best-kept secret in your industry because pesky thoughts are speaking louder than impactful words.

…And you’re trying to, y’know, run your business *sigh*

*So, imagine if your brand writing efforts could get a…

Conversion rate of enquiries to high-paying customers two weeks after updating website content.

73%

Increase in pre-order sales compared to the previous year with a one-page website.

200%

Passive sales, after sending a spontaneous but responsive email.

£1k+
*No need to imagine… actual results from my looovely clients this year. And if they can do it... why shouldn't you?

THE JUST CUSTARD COPY METHOD

Foundations first, the rest will follow…

Brand voice + Content Strategy + Website Writing

Ten years of brand copywriting for some of the UK's best-known names means I can confidently tell you that a content writing strategy without brand voice foundations lacks substance and connection. No matter how pretty the words are.

I believe the best brands listen and allow their thoughts to wander; they write content that attracts like-minded people. Call me old-fashioned, but I want to hear their POV, not a robot's.

Here we nail brand voice first, content strategy second, content writing last. Everything (and I mean ev-ry-thang) you publish afterwards sounds like you and doesn’t sell you short.

I’m not just a copywriter. I’m a creative partner, a brand strategist, and a most excellent tea brewer.
Meet your creative partner

You’re here because you know that what you offer is a-maz-ing.

That your words will be the difference between a meh and a mega sales month. And your voice as a brand owner doesn’t need to be controversial to be heard. You started a business to enjoy the simpler things in life. Beach days. Spontaneous, guilt-free coffee catch-ups.

You’re ready for a creative partner. Someone who gets you (yoohoo, that’s me)

BRAND IDENTITY & CONTENT WRITING SERVICES

Choose your brew

Ten years of brand writing for the UK’s household names. Two years writing for small business owners. Three brand voice workshops hosted. Brewed into services just for you.

Perfectly Brewed Brand Voice Blend

Established personal brand owners

Brand voice, website copy, and content strategy, brewed together into your signature personal brand blend.

Brew my brand voice 
The Word Larder System

Starting out? Start here

Build your brand voice foundations and messaging threads so you never run out of content writing inspiration again.

Craft my Word Larder
Craft my Word Larder

Don’t just take my word for it…

“Since launching the content, I’ve had 22 inquiries from the website, and 16 of them have become paying customers.

The best part is, now I know if I want to go away or if I’m busy with client work, my website is working with my other content to find the next client.

Charlie | Hunt Carpentry  & Joinery

“Hols is my go-to brand voice gal, helping me infuse personality into my website copy projects. She’s excellent at absorbing a brief and running with the brand voice — so much so that it often becomes even stronger than the client’s initial brand voice development, because it’s actually living and breathing within their website copy

Zoe | Zo Connected

“So helpful and lovely to work with. It’s so lovely to read all of the copy/brand voice stuff and go, ‘This sounds like me,’ but I’d never be able to write like this myself.

Bryony | Clay & Burn

“Do your clients usually get this emotional reading this?

Eva | Anders Design Studio

You know you’ve outgrown the words you wrote when your business was starting out.

It’s time for your experience to do the talking.

I'm ready, Hols!

Something on your mind?

If you can’t see the answer that has you in ponderment, drop me a message on Insta or fill in the form.

  • Absolutely!

    If you already have your brand voice and website content nailed, but you’re ready to hand over some content writing to-dos, head over to The Content Cupboard. Take what you need.

  • Brand voice, tone of voice, verbal identity, writing principles (whatever you want to call it, hehe) is made up of your personality, values, messaging, and your way with words, what inspires you, how you connect with the people who want to spend their hard-earned cash with you. It’s how you stand out, the things that makes your different compared to others in your industry.

    If AI content is giving you the ick or you’re looking to others for inspiration, it might be time to give YOUR brand voice a little TLC.

  • It’s easy to think that AI has your back in this whacky world of ours. And having so much on our plate as a business owner, the temptation is real.

    BUT…. content writing only works if you have something impactful to say, and if you’re using AI to take ownership of your thoughts, blending into the background is going to become a real possibility.

    Content writing is so much more than mashing a caption together or popping a quick blog on your website. It’s the practice of connection. A demonstration of critical thinking. That YOU are an expert, a thought leader, and should be listened to.

    So, you can use AI… if you want to blend in.

  • No m’dear, the tea is on me. This is just a quick 15-minute chat where you can fire some questions at me, and we can see whether it’s brand voice, content writing, or your content strategy that’s giving you a wee headache.

    If it’s none of the above, I have some lovely business owner contacts who might be able to help.

  • I will never guarantee financial results, because there are so many variables. However… if your offering is strong and you’re consistent, results do happen.

    Charlie had 22 inquiries for carpentry work after we revamped his website copy, and 16 of them became paying clients.

    Sarah doubled her pre-order sales for her artwork since launching her website, where she could showcase her incredible artwork, and people could sign up for her newsletter for product updates.

    Eva had a brief from Google and is now working on packaging for Gemini.

  • You get three experts for the price of one.

    Each of my packages blends together my brand voice experience, content writing secrets from working with some of the UK’s household names in home and fashion, and head of content strategies so we cover everything from SEO to nurture content to make your words work harder than the ice-cream van lovie on a scorcher of a summer’s day.

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