The Cottagecore Copywriter's
Just Right Retainers
Not too hot, not too cold, just right copy
Consistent content to give busy-ness owners the headspace to grow and nurture their brand.
Do you want to go from ‘selling’ to strangers to naturally growing lifelong friendships with your dream buyer?
Are you sick of feeling overwhelmed whilst everyone around you seems to be on top of everything AND scaling their business?
What would making your product or service a must-have rather than nice-to-have mean for you, and the growth of your brand?
The common thread here is nurturing your community.
My Just Right Retainers are just what you need to get you there!
My lovely, tell me… is this where you’re at right now?
~ You’re feeling overwhelmed by feeling the need to post every day on all the platforms
~ You have to come up with content the night before you want to publish when you could be at the pub or your fave coffee spot
~ You’re content feels forced, and perhaps a little all over the place as your tone changes between platforms
~You might have the odd buyer but they aren’t coming back for more…
~ You’re trying to ‘sell’ which just doesn’t feel like you
I hear you, and I know because I’ve seen it before.
I worked with a wonderful career coach last year. When she started her coaching business she had no idea where to start when it came to her content. She was trying to do EVERYTHING! And guess what?
She couldn’t get past that ‘perfectionism’ barrier and the week was more screen time than green time with the fam
Her copy sounded robotic, super generic, and had ChatGPT written all over it, zapping her exuberant energy from her content!
The message wasn’t making sense across her platforms, it was unclear who she was speaking to
But none of that was her fault. How can you excel in your zone of genius when you’re stuck in the mud lost in a vacuum of content tasks?
So we worked together on creating regular, consistent content in her authentic voice that is. And she went from…
Being feeling frazzled to feeling confident and consistent while getting the time to spend with her loved ones
From having sporadic clients to a dedicated community who give regular testimonials about how brilliant she is!
Sounding like a robot has thrown up over her website to sharing her authentic voice everywhere
Worrying about ‘perfect’, to creating content that makes sense for her industry, personality, and following
Spending the time spend writing content to spending her time with her family
Quite the turnaround, right?
“Hols - honestly you’re a gem! I feel so much more confident and reassured with the focus you’ve had on this.”
Tara, Perfectly Brewed Brand Voice Blend Client
Like I said, I’ve seen what you’re going through right now, which is why I created the…
Just Right Retainers
Today you can stop feeling overwhelmed, stuck, and all-round fed up! Instead, begin to grow and nurture your audience with consistent content.
Plus…
~ Peace of mind with consistent content delivered monthly
~ Your tone of voice nailed in every nook and cranny that it appears
~ A nurtured audience who keep coming back for you (aka your brand besties)
~The headspace to dedicate to growing and scaling your business
And this is how we’re going to do it.
First, let’s choose your retainer.
Blogs
What’s included?
Who you are questionnaire
Monthly content plan and goals call
SEO keyword bank
Four searchable blog posts per month
Feedback call to talk you through your copy and note down any tweak
Unlimited revisions until your content is scheduled
Newletters
What’s included?
Who you are questionnaire
Monthly content plan and goals call
Four welcoming newsletters per month
Feedback call to talk you through your copy and note down any tweak
Unlimited revisions until your content is scheduled
All retainers are on a three-month rolling contract, with a review session at the end of every three months.
Know what you need?
You can select your package, book your consultation call below, and fill in your brand questionnaire. Easy peasy.
Love Letters
“Hols can put into words any thought you have when you can’t find them, and even better than you can imagine”
Charlie, Walk This Way Content Client
My lovely, I created these retainers for you because I know you didn’t start a business to be kept up at night worrying about forgetting to write next week’s content, pulling your hair out figuring how to keep your audience engaged, and wondering how you could possibly remain consistent without burning out. It’s time to ditch overwhelm and invest in the future of your business.
Sure, you can write your copy yourself, you absolutely can. But the content and strategy included in the Just Right Retainers are going to nurture your audience, streamline your voice, and build your brand bestie advocates so much faster.