The Cottagecore Copywriter's

Perfectly Brewed Brand Voice Blend

Unearthing defining moments that make your brand authentically you

The three-day tone of voice experience that helps bewildered business owners stand out fields beyond the competition and instantly improve your dream buyer loyalty.

Do you want to go from generic country, cottage life phrasing to a defined brand with an authentic story? 

Are you sick of using the phrase ‘add a touch of the country to…’, while everyone else seems to have their voice nailed? 

What would sharing your story and having like-minded people consistently engage with you, buy from you, and advocate your brand mean for your business?

The Perfectly Brewed Brand Voice Blend will find your voice and tell your story in just three days.

Pull up a chair and tell me, is this where you’re at right now?

~ You can’t breathe, feeling flat and generic in a crowded niche

~ You know your offering inside out but you can’t express the value yourself

~ You feel inconsistent across your (at times) cobbled-together content

~ You can see that people are perusing but not purchasing

~ You really, REALLY hate having to write about yourself 🤮]

Oh, I’ve totally been there too.

Can I tell you something? As a copywriter, creative and massive introvert, I tend to want to do everything AND all at the same time, moving onto the next thing before I’ve finished the last. In life that means I often don’t get to enjoy the (once perfectly brewed) cuppa I find freezing two hours later. 

When I first started, I’d look at other copywriters and think WOW they have got this whole business thing nailed. So, I’d compare, contrast, and all that jazz. The result? Just Custard had the most generic content EVER.

Something had to change.

So, I brewed up the Brand Voice Blend for Just Custard Copy. I went through all the steps I’d go through with my clients, niched down, found my voice, and now I speak directly to my audience about things I enjoy. And guess what, there are still a whole heap of writers out there, but none of them sound like Just Custard.

I went from undrinkable content to a perfectly brewed brand with an authentic story and a unique voice. Buh-bye booking random clients, and welcome building relationships with consistent, like-minded people whose brands I truly enjoy working on (and love a cuppa and a catch-up)

“I’ve woken up so relieved and excited knowing I have a brand name and such cool motifs!”

Tara, Perfectly Brewed Brand Voice Blend Client

Like I said, I know exactly what you’re going through, which is why I brewed…

The Brand Voice Blend

Let’s beat the bewilderment and start concocting your unique tone of voice that your people will connect with immediately.

I want you to stop feeling like you’re generic (because my lovely, you are FAR from generic) and LOVE the content you share with your dream client. To take content writing from a chore to something you adore.

Plus…

Use the time saved stressing over inconsistent content to enjoy an unhurried stroll or enjoy a half at your local, or both!

Grow a cult following of people who ‘get’ you and your offering, and enjoy engaging with you as you, them.

Scale your business with the confidence to share your voice and story

How it works

And this is how we’re going to do it, together. Over three days, we’ll…

Day one
Seeking the perfect blend

(One-hour workshop together)

Work through the what, why, and how behind your brand to harvest your voice

I’ll squirrel away to my writing nook to compile notes and sort any research needed.

Day two
Finding the flavour

(One-hour workshop)

We’ll have a creative session to start steaming your unique style that will form the flavour of your brand voice guide

After the session, I’ll take our creative ideas and brew your authentic tone of voice guide.

Day three
Brewing up your brand voice

(One-hour review session)

 I’ll deliver your freshly brewed brand voice blend. We’ll review the guide together to make sure it’s the perfect brew. After the session, I’ll go away and make any tweaks (if needed).

And voila! You’ll have a guide that you can use in every nook and cranny of your content.

What’s Included?

  • The thing that makes your product or service special

  • What’s your ambition for your offering, why do you do what you do? And why should people follow your story?

  • You can’t speak to your audience if you don’t know who they are! So let’s create people you can speak to.

  • The values that drive you to do what you do, what problem now has your solution

  • A flood of words and examples you can refer to to keep your content flowing

    We’ll pick a motif that resonates with your brand personality and concoct phrases so your tone of voice is recognisable to your dream audience

Bonus Content

Plus, you’ll get the tea on The Cottagecore Copywriter’s content accelerators (for free), so you can apply your freshly brewed voice right away on your socials and your website!

Reel Recipes 20 cottage core and Country Living Hook + Caption templates to connect with your dream client

Write your about page with The Cottagecore Copywriter in a week challenge! (worth £500)

If you’re well and truly done with feeling like ‘just another country lifestyle brand’, and you’re ready to brew a business followed by loyal brand advocates who love your style, tone, and product, then let’s grab a cuppa and get your story started.

Ready to brew your unique brand voice blend?

Build Your (Content) Bundle Blend

(Optional)

Need your website done ASAP, or perhaps you want to kick-start your nurture content?

You can choose a package from the Just Right Retainers or Walk This Way Content Packages and receive a one-time special rate on your chosen package.

If there is a content package that you have in mind that you can’t see here, let me know and we’ll figure something out.