My Services

I help experiential brands find their voice and tell their story with memory-lane energised copy

I’d love nothing more (other than to move to Keswick) to breathe your brand to life with words that squeeze your audience in a chokehold of a bear hug leaving them beaming uncontrollably.

Let’s pique their curiosity by painting an experience that can’t help but want to add to their me-too moments.

Sitting Comfortably?

Just Custard Copy is all about the enjoying the simple things in life. And that goes for working with me too. Let’s keeps things easy peasy.

01. Prelude

Pick the package which suits your story so far

02. Plotting

Let’s set the scene with a 60 minute call together

03. Publish

Write. Review. Publish.

  • Hollie can put into words any thought you have when you can't find them and even better than you can imagine!

    Claire, Content Creator

  • "Hollie puts herself in your shoes and genuinely cares about helping you succeed."

    Yanika Zerafa, Marketing Design Manager

  • "She is able to translate her skills quickly and is very intuitive when briefing your ideas and project goals."

    Anny Gomes, Partnrships and IP Professional

  • "It helps that she was easy to work with, approachable and conscientious. Will be recommending to others!"

    Emily, Founder of a Common Sense.

Now you’re ready to start your story

Select your package and we’ll get your booked in for a 60 minute kick-off call, it’s at this point you’ll settle your 50% deposit invoice.

I’ll reach out to you before our call so we can hit the ground running.

Not sure you’ve found the perfect package? Don’t you worry. You can set up a free, no-obligation discovery call to tell me your side of the story and we’ll go from there.

‘Just Right’ Retainers

You know what you want, but you simply don’t have the time to write? Running a business is a whole lot of plate spinning, so let me take one of those plates and give you peace of mind with regular content delivered monthly

  • Pepper moorish, searchable blogs into your audiences’ everyday positioning you as a leader and nurturing your relationship.

    But isn’t blogging dead?

    … Said no one EVER. Except from those few opinionated voices on LinkedIn, like, enough already!

    82% of marketers who blog consistently see positive ROI from inbound effort” and “44% of marketers say that creating high-quality blog content is their biggest challenge” (Source: UK Web Host Review, 2024)

    So… The short answer is no, it’s very much alive.

    What’s Included?

    • Monthly content ideas sesh

    • SEO keyword research

    • x4 blogs per month (700+ words each)

    • One round of feedback

    Price

    £1300

  • So… you’ve got your website and you need to grow your audience *nods approvingly*.

    4 out of 5 marketers say that they would rather give up social media marketing than email marketing (Luisa Zhou), that’s kinda A LOT.

    Newsletters are not only a fab way to communicate your story, but you can inject those little personal touches which will make your reader feel like they are active participants in your brand story increasing your awareness and profit.

    What’s Included?

    • On a 60 minute call we’ll plot out your content calendar

    • We’ll create your digital pen pal with four newsletters which will leave your reader itching for the next chapter

    Price

    £700

  • Listen, I know how busy you are. Really. But we both know how important sharing your story is.

    That’s why I’ve created this monthly content retainer to keep your audience turning the pages of your well-crafted story, while you work on building your brand.

    What’s Included?

    • x20 captions

    • x4 newsletters

    • x1 blog

    Price

    £1800

    Psst! Want this as a one-off? Check out my Constellation Copy Packages. But just to let you know you save 10% with a 3 month retainer!

Constellation Copy

You’ve got all the ideas but now you need to bring it altogether? My Constellation Copy packages set the stage for your brand. Can’t find what you’re looking for? Reach out and we’ll work something out.

  • Let’s write the key chapter of your story. Here your audience will find all the plot points from your epic marketing efforts.

    What’s included?

    • x1 Home Page Copy

    The prelude to your story that’ll make your reader eager to turn the next page

    • x1 About Page Copy

    No one enjoys talking about themselves - except Prince Charming (bleurgh) - leave it to me

    • x1 Services Page Copy

    We’re over ‘sell, sell, sell’, here we inject ‘experience, experience, experience’

    Price

    £1500

  • You know what you need but not sure where to start? This package is designed to give you a little bit of everything to get your story on a roll. Let’s jump on a 60 minute discovery call!

    What’s Included?

    • x20 captions

    • x4 newsletters

    • x1 blog

    Price

    £2000

    Psst! Want this content regularly? Check out my Just Right Retainer Packages

Origins Launch Packages

Your story is about to start, you’ve gathered all the plot points you need to write your epic. Amazing! Now you need The Origins Package which covers your copy from your website to social captions. Bring me your ideas, I’ll grab my pen.

  • Every good story starts somewhere. But… where to start? In this storytelling VIP day, I’ll work with you to build out your brand tone of voice and start to build the chapters your need to tell your story.

    Outline

    Day one

    • Chapter one: Character development, who are you?

    • Chapter two: Progressing the plot, what do you want your brand to achieve?

    • Chapter three: The catalyst, what makes your followers turn to the next chapter?

    • Finale: Let’s bring it all together

    Day two

    • I’ll gather our notes and write up the Origins Playbook for your brand.

    Price

    £1500

  • You may have enrolled on The Origins Playbook Day and you want some copy to get you started, or perhaps you have your brand voice licked but you just don’t have the time to crack on with copy!

    So, let’s have a 60 minute discovery call (for those who haven’t attended the Origins Playbook Day), as well as a 60 minute strategy call Then the work starts. This package also includen one round of edits with a 60 minute feedback session.

    Outline

    • x1 Home Page

    • x1 About Page

    • x1 Services Page

    • x20 Social Media Captions

    • x4 Blog Posts

    • x4 Newsletters

    Price

    £4500

    Package is worth £5000 individually saving 10%

    Want to attend The Origins Playbook Day and have your content written? Have both for £5,400! Saving 10% on both packages, offt!

Not sure where to start?

I get it, it can be overwhelming getting started…

You know you need copy but what does that even mean?!

Why not book a Discovery Call? These calls are designed to answer the questions you need a little nudge with. We’ll have a chat over a brew and figure out the story you want to tell and whether I’m the right writer for your brand. And if not, that’s cool.

I’m here to simplify, this is a no stress zone. These are totally free, no obligations calls