Content writing online made easier for small business owners

The Word Larder System™

Just Custard’s content writing tips for business owners who hate having to write for their brand.

Organise your Word Larder

So… when it comes to writing content for your business, you’re trying to figure out what to say, where to start…

You want to sound professional without coming across as dull, but worry that being too personable means people won’t take you seriously.

All while trying to figure out how to stand out when everyone you talk to seems to be following the same prompts and templates…

And then you’re being told not to use AI while having AI shoved down your throat every time you open social media.

Gosh, it’s exhausting, isn't it?

SO TAKE IT FROM THIS BRAND WRITER

Brand writing is hard

And I won’t tell you otherwise (I should know; I’ve been doing it for nearly a decade). But that doesn’t mean I can’t help you make it simpler, clearer, and dare I say… more fun?

And that starts with really getting to grips with your brand identity development.

You can’t build a cottage on squishy foundations.

This is my tried-and-tested system of content writing tips that keeps your verbal identity consistent, your voice memorable, and makes writing for your business to get those paying clients so much simpler.

THIS ISN’T JUST A LIST OF ADJECTIVES

The Word Larder System™

Content writing tips to make writing for your brand easier

The Word Larder System™ is a delightful blend of two years working with epic small business owners* and eight years of being an award-winning Head of Content and brand writer for the likes of NEXT and other UK household names (think the UK’s number one kitchen supplier).

This system blends creativity, buyer psychology, and content organisation and strategy to ensure that

✓ You feel less defeated by content

✓ You stand out from AI-produced content

✓ You understand how to connect with ready-to-buy clients

✓ You enjoy writing content (who’d have thought!)

A sneakiest of peeks inside for you, my love
*those epic small business owners I was talking about…

What’s inside The Word Larder System?™

✓ A Notion board that you can use whenever you need inspiration or you feel you’re losing consistency.

✓ Google Doc template for you to use to fill and start building your very own Word Larder

✓ The prompts and questions I use in my Brand Voice Blends™ packages:

  • Market research questions

  • Themes to keep your verbal moodbard consistent

  • Greetings and sign-offs

  • Terms of endearment

  • Testimonials and how to use them

  • Messaging threads to weave into your content

Yours for £7

I want to craft my word larder

Important

Due to the digital nature of this product, it is non-refundable. Check your spam in case I end up in there x

Are you an established business owner who wants to explore brand voice more deeply?

Because you’re done with selling yourself short, you know it’s time for your experience to do the talking.

Put the kettle on!