Cosy copywriting for aesthetic home and country lifestyle brands that connects, grows, and nurtures your dream buyers.

(Come on through and grab a brew)

Welcome to
Just Custard Copy

Don’t worry about wiping your feet, there is a constant trail of muddy paw prints in my home.

If you’re here, your business needs some word weavership. Wonderful! There’s nothing I love more than getting home and country lifestyle brands to share their heart-poured product with their cheerleading community.

Let’s get stuck in!

Hols ~ The Cottagecore Copywriter x

Tell me, how’s it going?

Let me guess, you’re exhausted from the ever-changing marketing must-haves you HAVE to do, ‘you’ll never grow’ (me too, my lovely, me too!)

 Take a seat (you might have to shift the dog over), you’re in a safe space. 

Listen, I’m not one for ‘hacks’, or ‘quick-wins’. My approach to successful content is simple.

“People buy from nice people. Be the business owner you want to buy from.”

If you’re ready to...

Weave your beautiful cottage core aesthetics with emotion-evoking words to transform your product from nice-to-have to must-have.

Have a dedicated countryside-loving gal to compose compelling content while you focus on your zone of genius (and indulge in your latest pub-corner novel binge).

Become a breath of fresh air for country-lifestyle hopefuls, as you carve yourself in digital folklore with your authentic voice.

…We’re going to get along just fine.

Love Letters

“I love Hols’ personality! She has so much passion for what she does it makes the whole experience very enjoyable.”

Kelly, Brand Voice Blend Client

Sweet & Salty Socials

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Hunt. Carpentry & Joinery

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Valorem7

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TYS Coaching

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Lipsy Group

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Friends Like These...

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Play'n GO

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a Common Sense.

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Sweet & Salty Socials ~ Hunt. Carpentry & Joinery ~ Valorem7 ~ TYS Coaching ~ Lipsy Group ~ Friends Like These... ~ Play'n GO ~ a Common Sense. ~

Trusted By

Custard Kinda Folk

Wing-it Wanders

Outdoor-loving, sustainable fashion folk for countryside explorers who craft clothing that lasts.

Booktroverts

Independent authors and book subscription services who want to share their stories with the world.

Home Enchanters

Interior designers and handmade decor creators who help their buyers realise their countryside living dream.

Animal Confidantes

Pet services, animal nutritionists who want the best for our furry, scaly or feathered friends.

“You have to water it, you have to tend it, you have to care about it, or you lose it”

- Merrily We Roll Along, Stephen Sondheim