Lifestyle Copywriter & Brand Voice Guide for Small Businesses
Brew a brand voice with words that feel like home
Hey you… Close that doc, you don’t need to rewrite your website copy for the sixth time.
What you really need is what you write to give you direction, help you stand out, connect with your buyers, and make writing for your biz a damn sight easier.
Well waddaya know, that’s perfect timing. I’ve just popped the kettle on.
Have a scroll while you wait, won’t be a minute…
Now, quick vibe check while our tea steeps. Are you…
If the answer to any of those is ‘erm, yup!’, then I’m so glad our paths have crossed
Hols is a lifestyle copywriter & brand voice guide for small business owners
I’m Hols (and that’s Appa)
AKA brand voice brewer, lifestyle copywriter, and professional dilly dallier.
I brewed Just Custard Copy for the business owners who want to quit overthinking their content, brew a signature brand voice that makes writing for their business easier, and helps sales pour in (I’ve been known to help double sales, just sayin’).
We’ll shut out all the conflicting advice and get back to the roots of what makes you, YOU.
Then we’ll infuse all those signature flavours into your website content, emails, descriptions, and every other nook and cranny of your brand.
What you won’t find in The Custard Cottage
This is a safe space for small business owners. These are the promises I make to every client who trusts me with their content, even if we don’t end up working together.
Building foundations first
Hacks and hype, sorry, but it’s not for me (or you). It’s probably a big reason why you feel so ‘what am I doing wrong?!’
We’re going to be consistent
Changing my methods every other month to suit what’s trending, we’re building reliable foundations based on psychology and good old copywriting here
Be nice, obviously
A space where you’re made to feel like you’re not doing enough (let’s just remind ourselves how many plates we’re spinning, yeah?). I’m here to support not scold.
Just Custard Copy Professional Writing Services
Imagine your words working harder
You’ve got to this part (my fave part), so you’re one of the few who understand why tone of voice in branding is important.
And I LOVE that for you, because you, my friend, are going to be the one who stands out from your competition.
I have a few different copywriting and brand voice services here at The Custard Cottage, depending on what your business needs right now.
Browse below while I go and check on our tea….
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Brand Voice
We’ll brew your signature brand voice to give the content you dread direction. We’ll make writing for your business easier, and help you sound like no one else in your industry, authentically attract your dream clients, all while being authentically you.
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Copywriting
You’ve tried getting ChatGPT to write your website for the sixth time, but it just doesn’t ‘get you’. Don’t waste another month with content that makes you cringe. Take what you need from The Content Cupboard.
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Content Prompts
Too busy to work on your content? How would you like to ditch distraction for direction with three copywriting prompts that’ll tidy your business and make your content work harder in just 15 minutes a week?
Lifestyle Copywriter for small businesses in the UK
The Just Custard Copy Way
Imagine having this expert lifestyle copywriter and award-winning ex-head of content (who’ll share her secrets from years of writing for big-name lifestyle brands) in your back pocket…
I’m too silly to be a corporate girlie. Now, I’m not saying all this to show off. I’d just much rather help a small business I’d actually use myself than a big boss who doesn’t really care about. Y’know?
Is brand voice important for small business owners?
"My brand finally has direction and a voice all of its own"
Rebecca, Founder of The Peak Edit
Rebecca went from second-guessing every word to publishing content that finally sounded like her. After months of overwhelm and overthinking, all it took was three days to brew her brand voice blend and have her content confidence restored.
“I instantly loved it and felt a huge sense of relief. My brand finally has direction and a voice all of its own ~ one that feels completely different to anyone else in my industry, yet fits me and my brand perfectly."
How we’ll work together
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Before we work together, we’ll have a quick chat to make sure that my services match your needs and desired outcomes.
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If we’re a good match, contracts are signed, and invoices paid. Then I’ll send you my follow-up form to get into more detail about your business and what you want to achieve in our time working together, as well as book any sessions
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We’ll get the kettle on and work through my Just Right Method to get all the details we need about your business, who you are, and all that fun stuff, so that I have everything I need for the next part.
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You sit back and relax, I’ve got this. I’ll squirrel away to my writing nook to pop everything together for your chosen package.
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You’ll get a Loom video explaining everything I’ve done, whether that’s your tone of voice guide or your new website copy. You can spend some time with this and let me know if anything needs tweaking.
And that’s that! I’ll no doubt check in to see how you’re getting on now and again. (Sorry, I can’t help myself!).
Work with this lifestyle copywriter
So here’s what I can offer you…
10 years of experience working with big-name brands, including my time as the Home and Menswear Features Editor for NEXT and partner brands (I can’t name them here, but if you ask, I’ll tell hehe).
The strategies that won me and my then-team a Best-in-Class award for Digital Marketing.
Sure, I may be working with your brand voice, but I’ll bring my Head of Content experience along too (ask me about newsletter writing, website content, campaigns, creative ideas, I've got you covered, my lovely).
If you’re ready to be the business owner others look to for inspiration, have a collection of content that doesn’t make you cringe, and make your offers sell themselves.
You’re in good hands.
I know we’re all here to pay the bills, but I’ve picked a business I LOVE, and I get to work with the coolest people (that’s you, by the way).
Small businesses who have worked with Hols, lifestyle copywriter
Kind words…
“Love it! It’s exactly the vibe I was going for… but something I’d never have been able to write myself. Made me want to buy it all.”
Bryony, Owner of Clay & Burn
“The content for my website was perfect, and as I read it, I thought how much I would love to buy from me! I’ve had about 7 enquiries through the website.”
Iona, Owner of Iona Buxton Jewellery
“My pre-order sales were double the amount of last year!!! Thank you for being a massive part of the creation.”
Sarah, Owner of The Dog and Ducks Designs
Work with Hols, lifestyle copywriter to help with tone of voice copywriting
Ready to be the one people are inspired by?
Whether you’re interested in a new tone of voice guide or professional copywriting services, let’s grab a cuppa on a call and see how I can help you stand out from the crowd, make more sales, and feel confident about content.
(Seriously, no obligation. We'll just talk about your business, your words, and whether I’m the right copywriter to help you.)