Bold black text that reads 'Just Custard' in a stylised font.

Award-winning copywriter based in Leicestershire

Lifestyle Copywriter for Business Owners

Words that feel like home

Come on through and grab a brew

No pressure, just to get to know each other (totally free, no obligation)

Drawing of a dog running with a ball in its mouth and three birds flying in the distance.

Make yourself comfy, my lovely

Don’t worry about wiping your feet, there is a constant trail of muddy paw prints in here...

Grab a seat, (you might have to shift the dog over). You’ve got ideas, passion, and something genuinely special to share.
But when it comes to saying it, things get a little tangled.

Maybe you feel like you’re waffling. Maybe you sound too much like everyone else. Or maybe there are so many paths you can take, you’re struggling to see the woods through the trees.

That’s where I come in. If today is the day you want to get back on the content path. I’d love to take ‘write website content’ off your list

This Might Sound Familiar…

  • ✎

    “I just sound so generic and way too wordy.”

    My Clients → “Even I want to buy from me now!”

  • ✎

    “I know what I do is valuable, I just don’t know how to say it.”

    My Clients →  “I finally sound like myself ~ but clearer and with more direction.”

  • ✎

     “Writing content feels like such a chore, I’m overthinking everything.”

    My Clients →  “I feel excited about writing again.”

  • ✎

     “I feel salesy, or like I’m invisible.”


    My Clients →  “Now I have direction and confidence.”

Hi, I’m Hols

A website content writer, blog copywriter, and messaging mentor for thoughtful service providers.

I untangle your message, shape your story so that it truly sounds like you with content that connects, nurtures, and grows your business gently, but purposefully.

Whether you’re starting fresh, reworking your website, wanting to nurture your reputation, or just tired of second-guessing every sentence, you don’t have to figure it all out alone.

You can bring the joy back into your words (without having to type a single letter).

Imagine having with an expert lifestyle copywriter and ex-head of content, who’ll share her secrets from years writing for big-name lifestyle brands in your back pocket…

Work With Me

Black and white drawing of a large, old-fashioned house with multiple gables, chimneys, and surrounding trees.

Messaging Mentorship

For when you’re stuck in the content mud. We dig into your voice, values, and direction to pave a path for content that feels natural.

Stack of books with a plant on top

Website Copy

Homepage, About, Services written with warmth, strategy, and a clear sense of who you are. Words that sound like a conversation, not a sales pitch.

Pair of silver rain boots with black soles, placed outdoors.

Blog Content

 For when you want to show up consistently (without forcing it). Thoughtful, story-rich blogs that gently build trust over time.

A cuppa with someone who gets you. Crafting content that clicks together. Unearthing a brand voice that feels rooted and real. Having a personal cheerleader who’ll help you find your words and celebrate your wins (even the little ones you forget)

There’s no pressure to perform here.

No hacks. No hype.
Just nurtured growth planted with intention.

Working Together Is Like…

© All rights reserved. | Privacy Policy | Terms of Use

Love Letters

  • A woman with blonde hair, smiling, wearing a white sleeveless top with layered necklaces and colorful earrings, against a plain light background.

    "I've woken up so relieved and excited knowing I have a brand name and such cool motifs! You make yourself quite indispensable!"

    Tara ~ Founder of TYS Coaching @tys_coaching

  • Gobsmacked... The website copy read so well and as I was reading it really made me want to buy from me. Also all the brand voice and other content she gave me was way more in depth then I anticipated.

    Iona ~ Owner, Iona Buxton Jewellery @ionabuxtonjewellery

  • A woman with long brown hair, wearing a white shirt and dark vest, smiling and resting her chin on her hand against a plain light background.

    "I've just had a quick read through your notes and honestly... WOW! I can't quite believe how brilliantly you've captured everything! What you've created is spot on, and it's given me the confidence to proceed with my ideas ~ as now I feel I have a sense of direct. Thank you so much!

    Rebecca ~ Founder of The Peak Edit @thepeakedit

  • A young man with short hair and a beard, smiling while working on a construction project, using a nail gun to set nails into wooden beams.

    "You managed to hear my thoughts, desires, feelings, and goals and transform them into content that totally mirrors me - I cannot wait to get my website live because it adds something to my business that I’ve wanted since starting my business."

    Charlie ~ Owner of Hunt. Carpentry & Joinery @hunt.carpentry

If you're ready to stop second-guessing your words, bring clarity to your content, and work with someone who treats your business like it were her own

Let’s start with a chat. I’ll pop the kettle on.