Share your story with copy that connects

Welcome to Just Custard Copy

Hey I’m Hols, the cottage core copywriter who helps country lifestyle brands weave the simple living essence into their copy.

You’re ready to take your business from the never-ending first draft to a fully fledged love story which will leave your audience itching for the next chapter. 

I hear you. And if you are sitting comfortably, we can begin…

What Are We Doing Here?

With nearly a decade’s copywriting experience (I know, I don’t feel grown up enough for that), I’ve helped brands use innate storytelling techniques meet emotional psychology to create ‘connection copy’, aka the ultimate love story between your brand and audience.

Oh hello, I’m Hols

As a writer, I’ve learned a thing or two about the power of storytelling in business. And are you ready for the ultimate plot twist? I never wanted to be a copywriter (GASP!). 

OK, it’s not quite as good as the reveal in Sixth Sense, BUT one thing I and this absolute legendary film share is the importance of communication and connection. If only Dr Malcolm could figure why his wife was ignoring him, or how Cole could converse with some ghosts and not others. It was all down to a lack of good communication.

Did you know that companies that use compelling brand stories have a 20% increase in customer loyalty?

You heard it here, the better you communicate your point, message, or story, the more receptive your audience will be. I’m a word nerd but that number is not to be sniffed at…

The more research I did, I quickly learned that I could utilise my storytelling experience in marketing and make a living (chef’s kiss). Copywriting wasn’t looking too bad now. In fact, it was looking bloody brilliant!

I see stories

Love Letters

  • "Hols - Honestly you're a gem! I feel so much more confident and reassured with the focus you've had on this."

    Tara, Founder of TYS Coaching

  • "I love Hollie's personality! She has so much passion for what she does, it makes the while experience very enjoyable."

    Kelly, Founder of Valorem7

  • "As a small business I'm constantly working against the clock! You've managed to sound just like me! I'd recommend her to anyone."

    Charlie, Hunt. Carpentry

How Can I Help?

  • Just Right Retainers

    Newsletters, blogs, captions; just right copy delivered every month. Easy peasy.

    Let's Explore →

  • Constellation Copy

    Not sure where to start? I’ll help you make the stars align with page-turner copy essentials that tell your story.

    Sounds Good →

  • Origins Launch Packages

    Let’s go back to the beginning and craft a toolkit to help share your ever after.

    Get Started →

• Sweet & Salty Socials • Hunt. Carpentry & Joinery • Valorem7 • TYS Coaching • Lipsy Group • Friends Like These... • Play'n GO • a Common Sense.

• Sweet & Salty Socials • Hunt. Carpentry & Joinery • Valorem7 • TYS Coaching • Lipsy Group • Friends Like These... • Play'n GO • a Common Sense.

Trusted By

Masterclasses, Memberships and Partners

  • Trusted Partner

    Just Peachy Digital helps emerging and growing businesses create their online presence through vibrant web design, social media management, and branding that engages and drives growth.

  • Copywriter Mastermind

    By The Way Stephanie and a group of the coolest copywriters keeps me sharp with a highly caffeinated masterclass membership so I can be the best writer for you.

  • ProCopywriters Membership

    Develop. Network. Grow.

    It's so important for you that Just Custard Copy is up to date with the latest marketing trends and news.

  • Accreditations

    As Head of Content before flying solo, I took on some extra certificates in Brand Marketing and Strategy, and Content Marketing

    Skills I can pour into your story.

  • Accredidations

    I love, I love, LOVED my time at Lincoln.

    With a BA Honors Degree in Media Production, it's no surprise that stories are my vibe...